Episode 51:  To Pivot or Not to Pivot - Is It Strategic (or an Excuse)


Listen on Apple Podcasts / Listen on Spotify / Access Transcript on Buzzsprout / Watch LIVE on YouTube

In this week’s episode, Emily Merrell and Lexie Smith discuss whether or not pivoting your coaching business is strategic or if it’s an excuse masking a different issue. They break down what a successful, smart pivot looks like versus an unsuccessful, counter-productive pivot, and share how listeners can decipher where they fall between the two. 

Here’s what you’ll learn: 

  • What it means to pivot in business

  • How the coaching industry has changed post-pandemic

  • Thoughts on how businesses have used pivoting to cover up something else that’s going wrong in their business

  • Examples of successful pivots they have seen

  • Examples of unsuccessful pivots they have seen clients make

  • How pivots can be used to give business owners an easy out when they don’t want to stick to the “long game”

  • Tips on being comfortable in and excited about what your selling 

  • How to know if your inclination to pivot is strategic or not

  • And more! 

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Snag 5 Numbers to Know to Launch a Coaching Business here.

Learn more about Six Degrees Society and THEPRBAR inc.

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Episode 52:  Overcoming Overwhelm & Taming Your Inner Critic with Executive Functioning Coach Corie Wightlin

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Episode 50: Maximizing Your Coaching Investments & Reflections on Our 50th Episode