Episode 56: How to Build and Establish Credibility as a Coach


Listen on Apple Podcasts / Listen on Spotify / Access Transcript on Buzzsprout / Watch LIVE on YouTube

This week, Emily Merrell and Lexie Smith discuss how to build and establish credibility as you begin your coaching journey and build your business. They talk through common perceptions (and misconceptions) of the title ‘coach’, and share valuable tips on how to build and establish credibility regardless of which phase you’re at in your coaching business. Additionally, they reflect on their personal journeys as coaches and tactics that have been helpful in developing their own credibility. 

Here’s what you’ll learn: 

  • Perceptions (and misconceptions) of the title coach - and alternative words and titles to use 

  • Tips on establishing credibility as a coach 

  • Effective language that highlights your coaching expertise

  • How to position your resume to highlight your credibility as a coach

  • Ideas on how to build up a credible network to establish authority

  • How Em and Lex started getting testimonials from their coaching clients 

  • The power of collaborations, speaking events, and case studies in building credibility

  • And more!

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Snag 5 Numbers to Know to Launch a Coaching Business here.

Learn more about Six Degrees Society and THEPRBAR inc.

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Episode 57: Time-Saving Hacks & Strategies for Coaches

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Episode 55: Strategic Partnership Ideas to Grow Your Coaching Business