Episode 116: The pricing secret that every coach needs to know with Dr. Kyle Elliott
Listen on Apple Podcasts / Listen on Spotify / Access Transcript on Buzzsprout / Watch on YouTube
From humble beginnings on Fiverr offering $5 resume reviews, Dr. Kyle Elliott built a career coaching empire that now supports high-level clients from companies like Meta, LinkedIn, and Google. But his lesser-known superpower? Teaching coaches how to price based on value, not hours.
In this episode of the Ready Set Coach Podcast, Kyle breaks down the myths around pricing, explains why mini 360s might just be your branding cheat code, and shares his unique “three-column decision grid” to help both clients and coaches navigate big career moves. Lexie and Kyle get candid about coaching burnout, quality over quantity, and why personal connections matter more than any Instagram reel ever will.
In this episode, we discuss:
What’s the smartest way to price coaching services?
How can coaches transition from hourly work to outcome-driven pricing?
What should go into a mini 360 review?
Is LinkedIn really worth it for building a coaching business?
What’s the “three-column grid” and how can it help you figure out your next career move?
Timestamps
0:00 – Why You Should Sell the Experience, Not Your Hours
1:32 – Meet Dr. Kyle: From Fiverr to Tech Exec Career Coach
3:27 – How Kyle Accidentally Became the Go-To Coach for Google & Facebook
5:30 – The Gradual Path from Side Hustle to Coaching Empire
7:40 – How to Set Your Coaching Prices Without Copying Other Coaches
9:08 – Why Value-Based Pricing Works (Disneyland Analogy)
12:10 – The Secret Power of Mini 360 Reviews for Coaches
13:33 – Ask This One Question to Understand Your Brand as a Coach
16:25 – Where Should Coaches Actually Show Up Online?
18:36 – LinkedIn Strategy: Staying Top of Mind vs. Direct Selling
20:00 – How to Stand Out When Everyone is a Coach
23:54 – Kyle’s Three-Column Grid for Major Life Decisions
26:31 – Set Your GPS Before You Start Your Career Journey
27:26 – Lexie’s Bonus Homework: Plan Your Next Disneyland Trip 😉
